MARKETING

Welcome to Mr. Wilson's MARKETING page where you will learn the importance of marketing, market types, the economy and the global market place. Business and society and how it relates to ethics and the issues surrounding business and how law provides grounds to regulating these ethical values. Also, you will understand all skills needed for marketing including but not limited to; basic math, communication, technology, interpersonal, and management. Selling, promotion and distribution become exciting elements of marketing when discussing some of the most successful companies who have perfected these techniques. Marketing strategies continue to evolve as technology grows at exponential rates. Please review the course outline below and be familiar with the Units as we embark on a wild year of electrifying styles and techniques of marketing used by Fortune 500 Companies and also some our very own local success stories found right here in Cape May, NJ.

Textbook: Marketing Essentials 2012, Glencoe

Online Course:

Marketing "Pd 5" ConnectEd
Marketing "Pd 1" ConnectEd
Copy this class access code: 94FP-6DPN-9WGC-JTWT-QYFN
-eBook
-assignments
-tests
-student center

Unit 1: The World of Marketing
Chapter 1
-Marketing Concept
-Fundamentals of Marketing
Chapter 2
-Marketing Plan
-Marketing Segmentation

Unit 2: Economics
Chapter 3
-Political & Economic Analysis
Chapter 4
-Global Analysis

Unit 3: Business & Society
Chapter 5
-"The Free Enterprise System"
Chapter 6
-Legal & Ethical Issues

Unit 4: Skills for Marketing
Chapter 7
-Basic Math Skills... adding, subtracting, division, multiplication!, [(order of operation)]??
Chapter 8
-Communication Skills
Chapter 9
-Technology for Marketing
Chapter 10
-Interpersonal Skills
Chapter 11
-Management Skills

Unit 5: Selling
Chapter 12
-Selling Overview
Chapter 13
-Beginning the Sales Process
Chapter 14
-Presenting the Product
Chapter 15
-Closing the Sale
Chapter 16
-Using Math in Sales

Unit 6: Promotion
Chapter 17
-Promotional Concepts & Strategies
-Promotional Mix
-Types of Promotions
Chapter 18
-Visual Merchandising & Display
Chapter 19
-Advertising
Chapter 20
-Print Advertisements

Unit 7: Distribution
Chapter 21
-Channels of Distribution
Chapter 22
-Physical Distribution
Chapter 23
-Purchasing
Chapter 24
-Stock Handling & Inventory Control

Unit 8: Pricing
Chapter 25
-Price Planning
Chapter 26
-Pricing Strategies
Chapter 27
-Pricing Math... (calculating price and discounts)

Unit 9: Marketing Information Management
Chapter 28
-Marketing Research
Chapter 29
-Conducting Marketing Research

Unit 10: Product & Service Management
Chapter 30
-Product Planning
Chapter 31
-Branding, Packaging, and labeling
Chapter 32
-Extended Product Features

Unit 11: Entrepreneurship & Finance
Chapter 33
-Entrepreneurial Concepts
Chapter 34
-Risk Management
Chapter 35
-Developing a Business Plan
Chapter 36
-Financing the Business

Unit 12: Career Development
Chapter 37
-Identifying Career Opportunities
Chapter 38
-Finding and Applying for a Job

Click Link Below